McDonald’s Plans To Lower Prices Amid Outraged Customer Backlash | Eat This, Not That!

McDonald’s Plans To Lower Prices Amid Outraged Customer Backlash | Eat This, Not That!

McDonald’s Plans To Lower Prices Amid Outraged Customer Backlash | Eat This, Not That!

McDonald’s, a long-standing favorite among fast-food enthusiasts, has been facing heat from its loyal customers due to noticeable price hikes across its menu items. However, there’s a glimmer of hope on the horizon. In a recent earnings report and subsequent call with investors, McDonald’s hinted at a possible price increase slowdown for 2024. With inflation gradually easing, the company’s executive vice president and CFO, Ian Borden, suggested that pricing adjustments would likely align with this downward trend.

Borden acknowledged consumer concerns over affordability and emphasized the company’s commitment to keeping the customer in mind while making pricing decisions. This reassurance comes after a significant price uptick, with a reported 10% increase over the previous year. This news brings relief to many consumers as beloved menu items may become more accessible.

The impact of these price hikes hasn’t gone unnoticed. CEO Chris Kempczinski highlighted a concerning trend during the earnings call: lower-income consumers, defined as those with household incomes of $45,000 or less annually, have been opting for home-cooked meals over visits to McDonald’s. Even when they frequent the chain, they tend to spend less or opt for cheaper options. This shift in consumer behavior has prompted McDonald’s to rethink its strategy.

Looking ahead to 2024, McDonald’s aims to win back these customers by focusing on affordability. Kempczinski emphasized the importance of catering to the low-income demographic, signaling a renewed emphasis on providing value to price-conscious consumers……….full-loaf-600x400-1-e1700879832480 McDonald's Plans To Lower Prices Amid Outraged Customer Backlash | Eat This, Not That![read more]

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Rising-Dough-e1700879911412 McDonald's Plans To Lower Prices Amid Outraged Customer Backlash | Eat This, Not That!How do shifts in consumer behavior, particularly regarding affordability, influence the strategies of businesses like McDonald’s in pricing their products?

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14 Comments
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fdfbd7efdf4413e61812af22909984f3?s=64&d=mm&r=g McDonald's Plans To Lower Prices Amid Outraged Customer Backlash | Eat This, Not That!
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Miari
5 months ago

When business’s notice a complaint and decrease in regular customer activity for reasons such as prices it will change its strategies of business to cater to its customers. If they continue to see a decline as time goes on because they chose not to fix their strategy they could/ will go out of business, especially when everyone’s about affordability these days.

9a37208d3fd899b0cc1d504844d91715?s=64&d=mm&r=g McDonald's Plans To Lower Prices Amid Outraged Customer Backlash | Eat This, Not That!
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Adriana Amill
5 months ago

Consumer behavior shifts with affordability and influences McDonalds strategies because the more prices go down the more consumer will attend to the location since it makes them want to spend more on more items than before with these lower prices, meaning lots of more people will come to get lots of more things.

2db21e9f92628358d1437984568b6248?s=64&d=mm&r=g McDonald's Plans To Lower Prices Amid Outraged Customer Backlash | Eat This, Not That!
Guest
Marven Salas
5 months ago

Consumer behavior regarding affordability of a product usually causes a businesses strategies to change to just lowering the price hopefully getting customers again due to a price drop on a product but the business could not drop the price forever since it would bring problems to the company .

4866d005aa6d3151cc47a8f2d9836a68?s=64&d=mm&r=g McDonald's Plans To Lower Prices Amid Outraged Customer Backlash | Eat This, Not That!
Guest
Josiah G
5 months ago

Shifts in consumer affordability influence McDonald’s pricing, leading to strategies like value meals, promotions, tiered pricing, and menu innovation to cater to various customer segments while maintaining profitability and competitiveness.

934927aa9514d792b3802db514209d43?s=64&d=mm&r=g McDonald's Plans To Lower Prices Amid Outraged Customer Backlash | Eat This, Not That!
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Joel
5 months ago

McDonald’s adjusts pricing, offers value meals, promotions, or smaller portions to cater to changing consumer affordability preferences and demands.

2a102943de8f29107fcce2bdc160db20?s=64&d=mm&r=g McDonald's Plans To Lower Prices Amid Outraged Customer Backlash | Eat This, Not That!
Guest
Andrew Arntzen
5 months ago

Shifts in consumer behavior, particularly regarding affordability, influence the strategies of businesses like McDonalds in pricing their products because the companies have to decide when they have to change their plans. Companies will increase their prices to lead to higher profit during the year, but prices going too high can lead to less people buying their product. The balance of cost and the amount of customers is an important aspect of business because companies want to make sure that their profits will never have substantial drops.

360d9564dc4a912bc5b7d18acdca59bc?s=64&d=mm&r=g McDonald's Plans To Lower Prices Amid Outraged Customer Backlash | Eat This, Not That!
Guest
Luis
5 months ago

consumers will always be the target to satisfy figuring out what helps make your costumers happy will result in control for your income so the change of McDonalds consumers will force McDonalds and other companies too change.

2308a5c45dbded1931a9cb8cbe06575b?s=64&d=mm&r=g McDonald's Plans To Lower Prices Amid Outraged Customer Backlash | Eat This, Not That!
Guest
Corinne
5 months ago

When a huge amount of customers complain a good company would change the issue at hand. When people are not happy with prices they would be less likely to pay for the product which would probably end up losing the company money.

474ae0e1e09d9b045623df75f7c1f7a6?s=64&d=mm&r=g McDonald's Plans To Lower Prices Amid Outraged Customer Backlash | Eat This, Not That!
Guest
Franco C.
5 months ago

A collective of people can make a change if they speak together against something because the business needs you the consumer if they wish to make money, and overall if a mass of people tell you that a decision you made is bad, its probably true.

14abab035442752f8067562694fa39ca?s=64&d=mm&r=g McDonald's Plans To Lower Prices Amid Outraged Customer Backlash | Eat This, Not That!
Guest
Kimberly
5 months ago

These days consumers prefer affordable stuff and with McDonald’s strategy of lowering the prices it makes people want to go more there because they know that they can buy more for less. This influence other companies to do the same but they won’t be able to do it for long because it could cause them to lose money rather than to gain profits

1c20033248a2d18d2ad1ae07bdfb22f9?s=64&d=mm&r=g McDonald's Plans To Lower Prices Amid Outraged Customer Backlash | Eat This, Not That!
Guest
Camari Bell
5 months ago

consumer behavior shift with affordability and influences McDonalds strategies because the lower the prices are the more people will go.

86757fa1cad7d37dbe0aebce5c722abd?s=64&d=mm&r=g McDonald's Plans To Lower Prices Amid Outraged Customer Backlash | Eat This, Not That!
Guest
imari
5 months ago

I think lowering the price menu would increase their income from consumers because the cheaper the food the more people will want to buy

d8c17f3c6732790a17d12fdbcb965201?s=64&d=mm&r=g McDonald's Plans To Lower Prices Amid Outraged Customer Backlash | Eat This, Not That!
Guest
lashawna
5 months ago

Shifts in consumer behavior, particularly regarding affordability, influence the strategies of businesses like McDonald’s in pricing their products by acknowledging their previous sales and consumer production sell. Consumers are now embracing cooking food at home rather than get fast food because of the high raising cost.

b79e9be8d0d32ff7b1b8c3185a671b19?s=64&d=mm&r=g McDonald's Plans To Lower Prices Amid Outraged Customer Backlash | Eat This, Not That!
Guest
ysa
5 months ago

McDonald’s may adjust pricing based on regional differences in consumer income levels, cost of living, and competitive landscape to remain competitive

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stonestreetcoffee.com ☕️ **Discover Stone Street Coffee Company - Your Coffee Haven!** Today's Dough readers, if you're on the hunt for exceptional coffee and cold brew, look no further than Stone Street Coffee Company. We at Today's Dough are smitten with their rich coffee blends and refreshing Cold Brew. Stone Street's commitment to quality shines through in every sip. Now, exclusively for our readers, click the banner above to snag a $5 off coupon on your next order. Experience the finest, ethically sourced beans roasted to perfection. Join the Stone Street community, savor top-notch coffee, and elevate your daily brew. ☕️🌟

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Notify of
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14 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Miari
Guest
Miari
5 months ago

When business’s notice a complaint and decrease in regular customer activity for reasons such as prices it will change its strategies of business to cater to its customers. If they continue to see a decline as time goes on because they chose not to fix their strategy they could/ will go out of business, especially when everyone’s about affordability these days.

Adriana Amill
Guest
Adriana Amill
5 months ago

Consumer behavior shifts with affordability and influences McDonalds strategies because the more prices go down the more consumer will attend to the location since it makes them want to spend more on more items than before with these lower prices, meaning lots of more people will come to get lots of more things.

Marven Salas
Guest
Marven Salas
5 months ago

Consumer behavior regarding affordability of a product usually causes a businesses strategies to change to just lowering the price hopefully getting customers again due to a price drop on a product but the business could not drop the price forever since it would bring problems to the company .

Josiah G
Guest
Josiah G
5 months ago

Shifts in consumer affordability influence McDonald’s pricing, leading to strategies like value meals, promotions, tiered pricing, and menu innovation to cater to various customer segments while maintaining profitability and competitiveness.

Joel
Guest
Joel
5 months ago

McDonald’s adjusts pricing, offers value meals, promotions, or smaller portions to cater to changing consumer affordability preferences and demands.

Andrew Arntzen
Guest
Andrew Arntzen
5 months ago

Shifts in consumer behavior, particularly regarding affordability, influence the strategies of businesses like McDonalds in pricing their products because the companies have to decide when they have to change their plans. Companies will increase their prices to lead to higher profit during the year, but prices going too high can lead to less people buying their product. The balance of cost and the amount of customers is an important aspect of business because companies want to make sure that their profits will never have substantial drops.

Luis
Guest
Luis
5 months ago

consumers will always be the target to satisfy figuring out what helps make your costumers happy will result in control for your income so the change of McDonalds consumers will force McDonalds and other companies too change.

Corinne
Guest
Corinne
5 months ago

When a huge amount of customers complain a good company would change the issue at hand. When people are not happy with prices they would be less likely to pay for the product which would probably end up losing the company money.

Franco C.
Guest
Franco C.
5 months ago

A collective of people can make a change if they speak together against something because the business needs you the consumer if they wish to make money, and overall if a mass of people tell you that a decision you made is bad, its probably true.

Kimberly
Guest
Kimberly
5 months ago

These days consumers prefer affordable stuff and with McDonald’s strategy of lowering the prices it makes people want to go more there because they know that they can buy more for less. This influence other companies to do the same but they won’t be able to do it for long because it could cause them to lose money rather than to gain profits

Camari Bell
Guest
Camari Bell
5 months ago

consumer behavior shift with affordability and influences McDonalds strategies because the lower the prices are the more people will go.

imari
Guest
imari
5 months ago

I think lowering the price menu would increase their income from consumers because the cheaper the food the more people will want to buy

lashawna
Guest
lashawna
5 months ago

Shifts in consumer behavior, particularly regarding affordability, influence the strategies of businesses like McDonald’s in pricing their products by acknowledging their previous sales and consumer production sell. Consumers are now embracing cooking food at home rather than get fast food because of the high raising cost.

ysa
Guest
ysa
5 months ago

McDonald’s may adjust pricing based on regional differences in consumer income levels, cost of living, and competitive landscape to remain competitive

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