NASCAR Signs $7.7 Billion Media Rights Deal, Including First-Ever Streaming Exclusive Races | The Streamable
NASCAR is gearing up for a significant windfall, having inked a new media rights deal worth $7.7 billion with broadcast partners Fox, NBC, Prime Video, and TNT. This deal, set to kick off in February 2025 and run through the 2031 season, represents a remarkable 40% annual increase in media rights revenue. Notably, Prime Video will exclusively stream five NASCAR races each season, marking a groundbreaking move into streaming-exclusive races for the racing circuit. This deal also includes coverage of practices and qualifying sessions on Prime Video for the first half of the season, demonstrating a shift towards digital platforms in sports broadcasting.
The first five races of the NASCAR Cup season, including the iconic Daytona 500, will be aired on Fox Sports channels, and Prime Video will take the reins for the subsequent streaming-exclusive races. This collaboration is expected to introduce NASCAR to a broader audience through the expansive reach of Prime Video. Additionally, the agreement involves unique offerings such as pre and post-race shows, exclusive coverage of practice and qualifying, and the production of original NASCAR content by Prime Video, including an upcoming documentary called “Garage 56.”
TNT Sports will also play a significant role by broadcasting the next set of five races, utilizing the Bleacher Report Sports Add-On on Max, focusing on providing immersive experiences through innovative storytelling. The latter half of the season will see NBC Sports taking over the broadcasting of the 14 races. However, it’s noteworthy that this new deal signals a decrease in the number of races carried by both Fox and NBC compared to the 2023 season. As the landscape of sports broadcasting evolves, this move by NASCAR reflects a strategic embrace of streaming services and digital platforms to engage both existing and new audiences……….
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Rising Dough
How might the shift towards streaming-exclusive races and partnerships with digital platforms reshape the landscape of sports broadcasting and viewer engagement in the coming years, and what implications could this have for the business strategies of other sports and entertainment industries?
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