NFL Commissioner Roger Goodell recently expressed his admiration for Taylor Swift’s musical talent, stating that her involvement with NFL player Travis Kelce has had a positive impact on the league. Goodell believes that the attention brought by Swift and Kelce’s relationship is beneficial for the NFL and welcomes it. Kelce, who plays as a tight end for the Kansas City Chiefs, was rumored to be dating Swift when she attended one of his games. Their romance has since progressed, with Swift attending three more games and even being pictured with Kelce’s mother at one of them. Swift and Kelce have also been seen holding hands and embracing during a concert of Swift’s in Buenos Aires.
Despite initially feeling overwhelmed by the NFL’s on-screen coverage of Swift at his games, Kelce acknowledged that the strategy seemed to be working. When Swift attended a game between the Chiefs and the New York Jets on October 2, it became the most-watched NFL game since the Super Bowl in February. This was significant, as the Super Bowl was watched by an estimated 113 million viewers. Goodell speculates that Swift’s fans may be contributing to the increase in NFL game views, suggesting that her involvement has connected more fans of both Swift and the NFL.
Statistics show that the game attended by Swift saw an increase of 2 million female viewers compared to the three previous weeks of games. Female viewers between the ages of 12 and 17 also increased by 53% during that time period. While Swift and Kelce’s relationship continues to be exciting both on and off the field, Kelce revealed that he would be spending Thanksgiving alone, aside from a bucket of fried chicken………[read more]
How can influencer relationships, such as Taylor Swift and Travis Kelce’s, impact the visibility and viewership of brands or organizations within the business, marketing, and entertainment industries?
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