Olympic ad spending at record levels as streaming boom helps fuel demand | yahoo!finance

Olympic ad spending at record levels as streaming boom helps fuel demand | yahoo!finance

Olympic ad spending at record levels as streaming boom helps fuel demand | yahoo!finance

The 2024 Paris Olympics have officially begun, and they’re already making waves for a variety of reasons. This year’s Games are shaping up to be a landmark event, particularly in the realm of advertising. Comcast’s NBCUniversal is leading the charge with record-breaking ad revenue. In April, they announced they were on track to smash previous records, having already secured a staggering $1.2 billion in ad commitments. This includes a noteworthy $350 million from new advertisers who’ve never dipped their toes into Olympic waters before.

A big change this year is the role of digital platforms. For the first time ever, NBC’s streaming service, Peacock, is set to livestream all 329 medal events, which amounts to over 5,000 hours of coverage. Mark Douglas, CEO of MNTN, praises NBC for its “modern” approach to advertising. This modernity blends traditional TV ads with cutting-edge programmatic buys via streaming, which lets even smaller brands create targeted, niche campaigns.

The 2024 Paris Olympics are touted as the first truly multiplatform Games. This means advertising and viewer engagement will happen across various channels like linear TV, social media, digital platforms, gaming, radio, and podcasts. David Dellea from Altman Solon notes that platforms like TikTok and Roblox are buzzing with excitement from sponsors eager to connect with younger audiences through interactive and personalized experiences.

NBCUniversal’s focus on digital has already set new records, with digital ad revenue surpassing any previous Olympics. This strategy reflects a broader trend of blending traditional media with digital innovations to create more engaging and targeted advertising campaigns……..full-loaf-600x400-1-e1700879832480 Olympic ad spending at record levels as streaming boom helps fuel demand | yahoo!finance[read more]

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Rising-Dough-e1700879911412 Olympic ad spending at record levels as streaming boom helps fuel demand | yahoo!financeHow do you think the shift to multiplatform advertising in major events like the Olympics affects the way companies reach and engage with different types of audiences, particularly younger consumers?

*Click on the “Full Loaf” icon to read the full article! After you read the full article, let us know your thoughts.

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4247689fa377e8ba3d3cc45ad64b0485?s=64&d=mm&r=g Olympic ad spending at record levels as streaming boom helps fuel demand | yahoo!finance
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lori
3 months ago

Companies advertising during big events in the world is beneficial for them. This is because they reach bigger platforms of people and can attract new consumers through advertising.

b3f56e5f06b882a163978a1c8b8d4b91?s=64&d=mm&r=g Olympic ad spending at record levels as streaming boom helps fuel demand | yahoo!finance
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jose
3 months ago

Companies advertise on multi-platforms because most of the audience watches through their devices. So they have to get their attention with these ads. Especially because people use their phones for everything.

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stonestreetcoffee.com ☕️ **Discover Stone Street Coffee Company - Your Coffee Haven!** Today's Dough readers, if you're on the hunt for exceptional coffee and cold brew, look no further than Stone Street Coffee Company. We at Today's Dough are smitten with their rich coffee blends and refreshing Cold Brew. Stone Street's commitment to quality shines through in every sip. Now, exclusively for our readers, click the banner above to snag a $5 off coupon on your next order. Experience the finest, ethically sourced beans roasted to perfection. Join the Stone Street community, savor top-notch coffee, and elevate your daily brew. ☕️🌟

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lori
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lori
3 months ago

Companies advertising during big events in the world is beneficial for them. This is because they reach bigger platforms of people and can attract new consumers through advertising.

jose
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jose
3 months ago

Companies advertise on multi-platforms because most of the audience watches through their devices. So they have to get their attention with these ads. Especially because people use their phones for everything.

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