Peacock Says AFC Wild Card Game is Biggest Live-Streamed Event in U.S. History, Reaching 23 Million Viewers | Cord Cutters News
In a groundbreaking moment for streaming history, Peacock, the NBC-backed service, recently announced that their exclusive live stream of the NFL’s AFC Wild Card Game between the Kansas City Chiefs and Miami Dolphins had become the most live-streamed event in U.S. history. The game, which saw the Chiefs securing a 26-7 victory in the fourth-coldest game in NFL history, drew a staggering 27.6 million total viewers, according to Nielsen data. This incredible achievement solidifies the power of live sports as a draw for streaming platforms.
Peacock, while not among the top streaming giants like YouTube and Netflix, has been striving to entice subscribers with its live sports offerings, primarily built on its NBC Sports partnerships. The NFL’s immense popularity came to the forefront, as this exclusive stream became a game-changer for Peacock, driving a 6% increase in ratings over the previous year’s AFC Wild Card Game.
However, the move to exclusivity was subject to controversy. Some critics raised concerns about the need for yet another subscription to access the game. House Rep. Pat Ryan of New York criticized Peacock and the NFL for this exclusivity, demanding that such major events remain available on broadcast TV………..
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How are streaming services, like Peacock, redefining the relationship between sports broadcasting, viewers, and subscriptions, and what impact might this have on the future of televised sports?
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Streaming services, like Peacock, are redefining the relationship between sports broadcasting, viewers, and subscriptions because of the way that the games can be viewed. Sports have switched from being on different cable networks to having games be exclusive to certain channels or streaming services, this means that the viewers have to find out which subscriptions they need in order to follow their favorite teams. The impact that this will have on the future of televised sports is that it could lead to an increased number of sports that split up the viewing, the reason for this is that the companies will both be able to get more money as the sports get money from being on different services while the streaming services get money from the increased number of viewers.
Streaming services like Peacock redefine the relationship between sports, broadcasting, viewers, and subscriptions by making it available for everyone to watch all sorts of things. The impact that this will soon have in the future for televised sports is that number of people who watch sports on television will increase and that means everybody gets paid.
streaming services redefine the relationship with sports broadcast by being cheaper than cable and appealing more to the younger artist
Streaming services could offer the same programs/shows as other services but charger less. They also have more than one categories of shows so you get more for less.
Streaming services will shrink the sale of people who pay for cable services and if they really want to watch the sports they want to they have to spent more money paying for subscription.