In a groundbreaking moment for streaming history, Peacock, the NBC-backed service, recently announced that their exclusive live stream of the NFL’s AFC Wild Card Game between the Kansas City Chiefs and Miami Dolphins had become the most live-streamed event in U.S. history. The game, which saw the Chiefs securing a 26-7 victory in the fourth-coldest game in NFL history, drew a staggering 27.6 million total viewers, according to Nielsen data. This incredible achievement solidifies the power of live sports as a draw for streaming platforms.
Peacock, while not among the top streaming giants like YouTube and Netflix, has been striving to entice subscribers with its live sports offerings, primarily built on its NBC Sports partnerships. The NFL’s immense popularity came to the forefront, as this exclusive stream became a game-changer for Peacock, driving a 6% increase in ratings over the previous year’s AFC Wild Card Game.
However, the move to exclusivity was subject to controversy. Some critics raised concerns about the need for yet another subscription to access the game. House Rep. Pat Ryan of New York criticized Peacock and the NFL for this exclusivity, demanding that such major events remain available on broadcast TV………..[read more]
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How are streaming services, like Peacock, redefining the relationship between sports broadcasting, viewers, and subscriptions, and what impact might this have on the future of televised sports?
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