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Rollouts of new energy drink products are on the rise | Supermarket News

Rollouts of new energy drink products are on the rise | Supermarket News

In today’s dynamic market, the energy drink industry is experiencing a surge in new product launches. Retailers are capitalizing on consumers’ growing demand for convenience, health and wellness, taste, and functionality. Chicago-based market research firm Circana’s 2023 New Product Pacesetters report reveals that consumer preferences have evolved beyond mere sustenance and refreshment, giving rise to a wide range of energy and performance-boosting products. These include offerings like Starbucks’ “Cold & Crafted” coffee for an on-the-go boost, Gatorade’s “Gatorlyte” with lower sugar content, and Red Bull’s “Green Edition” infused with dragon fruit.

Energy drinks have become increasingly nuanced, incorporating benefits like vitamins and a focus on hydration. Surprisingly, more than 41% of consumers now seek beverages for hydration, while others prioritize nutritional benefits and energy boosts. Soft drink varieties and flavors are expanding, appealing to a broader spectrum of consumers, from those aiming to lose weight to fitness enthusiasts and those simply seeking refreshment.

Notably, some suppliers are collaborating with popular candy brands like Skittles and Starburst, catering to consumers who appreciate familiar flavors and brand equity. This co-branding trend is on the rise and adds excitement for both retailers and consumers. Flavor and functionality remain crucial drivers of consumer interest in soft drinks and energy drinks.

The key to success in the ever-evolving soft drink industry is staying attuned to consumer trends and demographics. Retailers must be agile, adopting and discontinuing products based on market dynamics. Meeting consumer expectations, especially regarding pricing, remains a significant challenge, as consumers have not easily absorbed cost increases. Therefore, retailers are exploring strategies like bundling non-carbonated beverages with soft drinks and deploying innovative marketing methods to maintain and enhance their profitability in the beverage sector…….full-loaf-600x400-1-e1700879832480 Rollouts of new energy drink products are on the rise | Supermarket News[read more]

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Rising-Dough-e1700879911412 Rollouts of new energy drink products are on the rise | Supermarket NewsHow can businesses in the soft drink industry effectively navigate the challenge of rising costs while meeting the evolving demands of consumers for convenience, health, taste, and functionality in their products?

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stonestreetcoffee.com ☕️ **Discover Stone Street Coffee Company - Your Coffee Haven!** Today's Dough readers, if you're on the hunt for exceptional coffee and cold brew, look no further than Stone Street Coffee Company. We at Today's Dough are smitten with their rich coffee blends and refreshing Cold Brew. Stone Street's commitment to quality shines through in every sip. Now, exclusively for our readers, click the banner above to snag a $5 off coupon on your next order. Experience the finest, ethically sourced beans roasted to perfection. Join the Stone Street community, savor top-notch coffee, and elevate your daily brew. ☕️🌟

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