Small businesses see disappointing holiday sales | KSNW
As the holiday shopping season approaches its final week, local businesses in Wichita, including Bondie’s Old Town Antique Mall, are experiencing a noticeable decline in customer foot traffic. Longtime employee Leroy Pruitt is uncertain whether this trend is primarily attributed to the rise of online shopping or broader economic factors. He does know that there’s a significant decrease in the number of customers walking through the store’s doors compared to previous years.
The situation isn’t unique to Bondie’s. Spektrum Musik, a record store, and Sweet ‘N Saucy, a specialty shop, also report that the holiday season seems quieter this year compared to the previous one. While foot traffic at Sweet ‘N Saucy remains typical, sales have dipped, and customers opt for smaller, more affordable items like stocking stuffers.
This shift in consumer behavior reflects a broader trend where people are increasingly using physical stores for browsing, taking photos of products they like, and then searching for those items online. This shift in shopping habits poses challenges to brick-and-mortar-only businesses like Bondie’s, impacting their profitability………
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Rising Dough
How do changing consumer behaviors, such as the shift towards online browsing and in-store purchasing, affect the overall business strategies of retailers? How can traditional brick-and-mortar stores adapt to these changing trends to remain competitive in the modern marketplace?
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