Stanley cups: What are they, and why are they so popular? | NewsNation
In recent days, the internet has been abuzz with videos and stories of people going to great lengths to get their hands on limited edition Stanley cups, specifically the pink and red tumblers released in collaboration with Starbucks just ahead of Valentine’s Day. These Stanley Quenchers, as they are known, have become a viral sensation, sparking a frenzy among consumers, particularly women. But what’s the story behind these seemingly ordinary stainless-steel tumblers?
Stanley, a brand with a long history in the world of drinkware, created the Quencher, which comes in various sizes, back in the mid-2010s. However, it didn’t gain much traction at the time. The turning point came when “The Buy Guide,” an e-commerce blog and Instagram account, purchased and promoted 5,000 Quenchers, striking a deal with Stanley to continue promoting the product. Word of mouth and the influence of bloggers and influencers played a significant role in the Quencher’s resurgence.
Marketing expert Jonah Berger points out that the power of word of mouth can make or break a brand. When everyone around you has a Stanley Quencher, you’re more likely to want one too. Additionally, Stanley shifted its marketing strategy to cater to a new audience: women, which contributed to the Quencher’s popularity. This shift in strategy and the Quencher’s success have significantly boosted Stanley’s revenue, with projections of annual sales exceeding $750 million in 2023.
Notably, these highly sought-after Stanley Quenchers are not just practical items; some collectors consider them too beautiful to use, amassing dozens in their collections. They have even found a thriving resale market, with some Valentine’s Day-edition Quenchers fetching prices exceeding $100 on eBay.
The viral success of Stanley cups serves as a testament to the impact of social media and word of mouth in modern marketing………..
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Rising Dough
How can businesses effectively harness the power of word of mouth and social media to drive the popularity of their products, especially when targeting new demographics? What other products will become viral sensations thanks to social media in the future, and how will businesses adapt to these trends?
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The simple murmur of a new product or seasonal drink can spread through 8 class periods from one voice. If businesses continue to find a breath-taking product that is worthy of discussion, the product will become popular by default. FADS are controversial and that’s what makes them popular. There’s been plenty of metal cups before, but it’s the consumers choice to discover how it is different and beneficial to them as an individual. I saw an ad what a foldable hanger and I think it is bound to go viral. I think the business will need to expand their product in size, colors, and quality.
A single voice can carry eight class periods with the mere murmur of a new product or seasonal beverage. Businesses will naturally become well-known for their products if they keep discovering amazing products that are interesting to talk about. FADS are well-liked because they are contentious. There have been many metal cups in the past, but it is up to the consumer to find out how this particular one is unique and advantageous. I believe this folding hanger advertisement will go viral after seeing it. The company will probably need to increase the size, color, and quality of its products
Products become more popular because of promoting and if someone can go viral with a product without the company paying them to promote people are more likely to buy, their product. People also buy product because it popular or in other words to keep up trends or try out something new.
the reason why items go popular is because random people on the internet promote the item without being paid and because the company pays influencers and celebrities to promote the item that way people want to have or try the product too. in this way the company takes advantage to raise the price of their item to gain more money
Businesses could use popular influencers to promote their products and if the audience decides to buy the product more people will see it and want the item to feel involved in whatever trend is happening at the moments.