Starbucks’ special Stanley cup sells out in minutes, hits resale sites for hundreds of dollars | 12News NBC
Stanley has done it again with its latest collaboration, this time with Starbucks and Target, creating a buzz with high school and college students lining up to get their hands on the “winter pink” 40 oz. Stanley Quencher tumbler. Priced at $49.95, this special edition tumbler was exclusively available at Starbucks locations inside Target stores, and it’s been a huge hit. Videos on social media show eager customers queueing up even before stores open, and it’s no surprise that the cups have quickly sold out in many locations.
The demand for these limited-edition cups is so high that some are already being resold online for over $200. Stanley’s “Quencher” tumblers have developed a devoted following over the years, with previous collaborations also selling out rapidly. This collaboration marks their third with Starbucks and Target, following successful releases in the spring and fall.
Now, the burning question on everyone’s mind: Will Starbucks restock the Winter Pink Stanley Cup? Unfortunately, a Starbucks representative has confirmed no plans to restock this limited edition item. It’s a classic case of supply and demand, and those lucky enough to snag one of these coveted tumblers are in for a treat………
[read more]
Rising Dough
In business and marketing, how do limited edition collaborations like this one between Stanley, Starbucks, and Target create such high demand and excitement among consumers? What strategies can businesses employ to capitalize on these opportunities, and what are the implications for the economy, investors, shareholders, and the consumer when such products become highly sought after and resold at premium prices?
*Click on the “Full Loaf” icon to read the full article! After you read the full article, let us know your thoughts.
Share this content:
Starbucks collaboration with Stanley cup had a huge impact because whenever there is a sacristy in an item there would be an increase in demand and the value of the product would increase.
I think bringing collaboration to an item can bring attention that the item was not getting before, and it can lead to more sales.
The limited time cup has caused excitement to bubble up and consumers to rush to stores to buy the new cup. Companies can release the product in waves so people who weren’t able to get it will be able to get it.
I believe that when businesses make products “limited edition” it creates more excitement and value in a product. When businesses see that their products sell out it will encourage them to produce more of the product which will lead to more sales.
Limited edition collaborations such as the Stanley and Starbucks collaboration create such high demand for products because they appeal to consumers of each side of the collaboration. For instance, this collaboration brought together Starbucks and Stanley users which created an even bigger market for the cup rather than if it would’ve been exclusive to only one of the companies. Also the limited edition aspect creates an even higher demand since there is only a certain number of the product made. This exclusivity attracts people and makes them want to buy the cup since in their minds it serves as a status symbol that they were able to get this rare product. Like all marketing, it just comes down to psychology and understanding your market.
Limited edition collab products do really well especially when it’s big companies, plus it’s pretty rare to have a 3-way collab. Further more, making the product limited makes the consumer give into pressure as well as seeking people buying them giving the consumer fear of missing out.