Subway is adding something big to its menu | CNN

Subway is adding something big to its menu | CNN

Subway is adding something big to its menu | CNN

Subway, known for its footlong sandwiches, is set to introduce a new menu category called “Subway Sidekicks,” featuring three 12-inch snacks: a chocolate chip cookie, a Cinnabon churro, and a soft pretzel from Auntie Anne’s. These items will be served hot and available across the US starting January 22. The new additions are in response to customer demand for more menu options beyond sandwiches, catering to snacking and grazing trends. Prices for the Sidekicks will vary by location, with the churro priced at $2, the pretzel at $3, and the cookie at $5.

Douglas Fry, Subway’s North America president, noted that these additions respond to customer feedback and aim to give people more reasons to visit Subway. Interestingly, about half of the customers in their tests added a Sidekick to their sandwich purchase, boosting Subway’s revenue. Additionally, the affordable prices of these snacks are expected to generate excitement among college campuses and help reinvigorate the Subway brand.

This move is part of Subway’s broader efforts to revitalize its business, which has faced challenges due to increased competition and changing customer preferences. They have introduced customization options, focused on their app for orders, expanded internationally, and shifted to freshly sliced meats. While these changes have led to positive sales results, Subway’s number of US stores has declined, and their sales per unit are still below some of their competitors………..full-loaf-600x400-1-e1700879832480 Subway is adding something big to its menu | CNN[read more]

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Rising-Dough-e1700879911412 Subway is adding something big to its menu | CNNHow do innovations like Subway’s Sidekicks impact the competitive landscape in the fast-food industry, and what strategies can businesses employ to stay relevant and adapt to changing consumer preferences in a dynamic market?

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17 Comments
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c38471e5be1e81f7a2489afabbd56cbf?s=64&d=mm&r=g Subway is adding something big to its menu | CNN
Guest
Doristin
5 months ago

Innovations like Subway’s Sidekicks do impact the competitive landscape in the fast-food industry. It can cause consumers to choose Subway over McDonalds for desserts like cookies. Businesses can employ deals and new innovations to stay relevant and adapt to changing consumer preferences in a dynamic market.

9d1f555915123e0ec938a06ea0d384d1?s=64&d=mm&r=g Subway is adding something big to its menu | CNN
Guest
Olivia
5 months ago

People ordering from Subway will not only just buy their meal but also add on the new item if it interests them. They will also get new customers that are going just for the new item. Bringing in new additions to the menu are sure to bring in customers.

d366eea7ced4c9eb35c0b458518a2fb2?s=64&d=mm&r=g Subway is adding something big to its menu | CNN
Guest
znai johnson
5 months ago

like Subway’s Sidekicks do impact the competitive landscape in the fast-food industry. They will also get new customers that are going just for the new item. Bringing in new additions to the menu are sure to bring in customers.

e52cbde8bbae0c923d89c55eed538b0f?s=64&d=mm&r=g Subway is adding something big to its menu | CNN
Guest
Matt
5 months ago

How do innovations like Subway’s Sidekicks impact the competitive landscape in the fast-food industry, and what strategies can businesses employ to stay relevant and adapt to changing consumer preferences in a dynamic market?

The innovation like Subway’s sidekicks will have big impacts on the fast food industry because it will attract new customers ang give existing customers new menu items. Businesses can stay relevant by understanding customers preferences and adapting to their menu and marketing strategies accordingly.

98f571da58ca11cf5c925d15185805d0?s=64&d=mm&r=g Subway is adding something big to its menu | CNN
Guest
Hillary caraballo
5 months ago

Subways sidekicks Can impact the competitive landscape in the fast food industry by serving as the better Dessert option therefore deterring them from buying desserts from McDonald’s or Taco Bell. To stay relevant businesses can offer more customizable options, and more affordable prices that entice people to choose their business

d35a3b5b7c10f29756b6b1434ad5ab3f?s=64&d=mm&r=g Subway is adding something big to its menu | CNN
Guest
Alyssa
5 months ago

Innovations like Subway’s Sidekicks can influence the competitive landscape in the fast-food industry by attracting consumers with unique offerings. To stay relevant, businesses should focus on adapting menus to changing consumer preferences, incorporating technology for convenience, and emphasizing sustainability practices to meet evolving market demands. Additionally, fostering brand loyalty through effective marketing and customer engagement strategies is crucial.

616b6a256effebf2e7378a3ba9864f70?s=64&d=mm&r=g Subway is adding something big to its menu | CNN
Guest
Tati
5 months ago

This could better their competition by a customer choosing subway cookies over McDonald’s cookies.

5c36e2709b2ec9e8ebde51f0591491a4?s=64&d=mm&r=g Subway is adding something big to its menu | CNN
Guest
smith
5 months ago

Adding more items to the menu is a good way to generate revenue and new and existing customers.

99b0eb46b951ba96238fbea846d983e3?s=64&d=mm&r=g Subway is adding something big to its menu | CNN
Guest
Desiree Velez
5 months ago

Innovations like Subway’s Sidekicks shake up the competitive landscape in the fast-food industry by giving customers more choices. By adding to their menu they stay relevant and adapt to changing consumer preferences.

f0529c2b0baa1acd1f9e3039a8ba483a?s=64&d=mm&r=g Subway is adding something big to its menu | CNN
Guest
Jessie Sanchez
5 months ago

Innovations like Subway’s Sidekicks can influence the competitive landscape in the fast food industry by attracting customers with unique offerings. Businesses can stay relevant by embracing technology, diversifying menu options, and focusing on sustainability to meet changing consumer preferences in a dynamic market.

20b058f3999e53cfa4c294d67b14da1b?s=64&d=mm&r=g Subway is adding something big to its menu | CNN
Guest
Edgar Zavala
5 months ago

Ideas like Subways sidekicks impact their business by staying relevant by changing their menus and also bringing in new customers

360d9564dc4a912bc5b7d18acdca59bc?s=64&d=mm&r=g Subway is adding something big to its menu | CNN
Guest
Luis
5 months ago

the innovative ideas and changes like the subway sidekicks adds a new level of competition for not only its rivals but fast food in general as other companies have too reflect and match this before subway takes costumers.

86757fa1cad7d37dbe0aebce5c722abd?s=64&d=mm&r=g Subway is adding something big to its menu | CNN
Guest
imari
5 months ago

i think this is a good way to bring way more customers in because everyone wants to try something new when they come out so they’re not missing out or FOMO (fear of missing out)

bf06f5195862b20b6207810d24f068aa?s=64&d=mm&r=g Subway is adding something big to its menu | CNN
Guest
Nahia Campbell
5 months ago

Adding new menu and items will create more competition as well as bring in more customers.

da51e9628b98164d5f5996b6223d83d5?s=64&d=mm&r=g Subway is adding something big to its menu | CNN
Guest
Zairee Randall
5 months ago

Innovations like subway sidekicks will have a big impact on the competitive landscape. It will cause customers to choose Subway over other fast-food chains because of the better options they provide.

f0529c2b0baa1acd1f9e3039a8ba483a?s=64&d=mm&r=g Subway is adding something big to its menu | CNN
Guest
Jessie Sanchez
5 months ago

Innovations like Subway’s sidekicks can impact the fast food industry by attracting new customers and enhancing the overall customer experience. Businesses can stay relevant by continuously adapting to changing consumer preferences through strategies like menu innovation, embracing technology for convenience, sustainability initiatives, and staying responsive to health and dietary trends.

dd83535b58a918b5be86cc108e0746a4?s=64&d=mm&r=g Subway is adding something big to its menu | CNN
Guest
Anthony T
5 months ago

Businesses like Subway can implement the addition of new items to increase their customer base. The addition of these giant sweets can increase their customer basis to people who don’t only like their sandwiches.

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5 1 vote
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stonestreetcoffee.com ☕️ **Discover Stone Street Coffee Company - Your Coffee Haven!** Today's Dough readers, if you're on the hunt for exceptional coffee and cold brew, look no further than Stone Street Coffee Company. We at Today's Dough are smitten with their rich coffee blends and refreshing Cold Brew. Stone Street's commitment to quality shines through in every sip. Now, exclusively for our readers, click the banner above to snag a $5 off coupon on your next order. Experience the finest, ethically sourced beans roasted to perfection. Join the Stone Street community, savor top-notch coffee, and elevate your daily brew. ☕️🌟

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17 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Doristin
Guest
Doristin
5 months ago

Innovations like Subway’s Sidekicks do impact the competitive landscape in the fast-food industry. It can cause consumers to choose Subway over McDonalds for desserts like cookies. Businesses can employ deals and new innovations to stay relevant and adapt to changing consumer preferences in a dynamic market.

Olivia
Guest
Olivia
5 months ago

People ordering from Subway will not only just buy their meal but also add on the new item if it interests them. They will also get new customers that are going just for the new item. Bringing in new additions to the menu are sure to bring in customers.

znai johnson
Guest
znai johnson
5 months ago

like Subway’s Sidekicks do impact the competitive landscape in the fast-food industry. They will also get new customers that are going just for the new item. Bringing in new additions to the menu are sure to bring in customers.

Matt
Guest
Matt
5 months ago

How do innovations like Subway’s Sidekicks impact the competitive landscape in the fast-food industry, and what strategies can businesses employ to stay relevant and adapt to changing consumer preferences in a dynamic market?

The innovation like Subway’s sidekicks will have big impacts on the fast food industry because it will attract new customers ang give existing customers new menu items. Businesses can stay relevant by understanding customers preferences and adapting to their menu and marketing strategies accordingly.

Hillary caraballo
Guest
Hillary caraballo
5 months ago

Subways sidekicks Can impact the competitive landscape in the fast food industry by serving as the better Dessert option therefore deterring them from buying desserts from McDonald’s or Taco Bell. To stay relevant businesses can offer more customizable options, and more affordable prices that entice people to choose their business

Alyssa
Guest
Alyssa
5 months ago

Innovations like Subway’s Sidekicks can influence the competitive landscape in the fast-food industry by attracting consumers with unique offerings. To stay relevant, businesses should focus on adapting menus to changing consumer preferences, incorporating technology for convenience, and emphasizing sustainability practices to meet evolving market demands. Additionally, fostering brand loyalty through effective marketing and customer engagement strategies is crucial.

Tati
Guest
Tati
5 months ago

This could better their competition by a customer choosing subway cookies over McDonald’s cookies.

smith
Guest
smith
5 months ago

Adding more items to the menu is a good way to generate revenue and new and existing customers.

Desiree Velez
Guest
Desiree Velez
5 months ago

Innovations like Subway’s Sidekicks shake up the competitive landscape in the fast-food industry by giving customers more choices. By adding to their menu they stay relevant and adapt to changing consumer preferences.

Jessie Sanchez
Guest
Jessie Sanchez
5 months ago

Innovations like Subway’s Sidekicks can influence the competitive landscape in the fast food industry by attracting customers with unique offerings. Businesses can stay relevant by embracing technology, diversifying menu options, and focusing on sustainability to meet changing consumer preferences in a dynamic market.

Edgar Zavala
Guest
Edgar Zavala
5 months ago

Ideas like Subways sidekicks impact their business by staying relevant by changing their menus and also bringing in new customers

Luis
Guest
Luis
5 months ago

the innovative ideas and changes like the subway sidekicks adds a new level of competition for not only its rivals but fast food in general as other companies have too reflect and match this before subway takes costumers.

imari
Guest
imari
5 months ago

i think this is a good way to bring way more customers in because everyone wants to try something new when they come out so they’re not missing out or FOMO (fear of missing out)

Nahia Campbell
Guest
Nahia Campbell
5 months ago

Adding new menu and items will create more competition as well as bring in more customers.

Zairee Randall
Guest
Zairee Randall
5 months ago

Innovations like subway sidekicks will have a big impact on the competitive landscape. It will cause customers to choose Subway over other fast-food chains because of the better options they provide.

Jessie Sanchez
Guest
Jessie Sanchez
5 months ago

Innovations like Subway’s sidekicks can impact the fast food industry by attracting new customers and enhancing the overall customer experience. Businesses can stay relevant by continuously adapting to changing consumer preferences through strategies like menu innovation, embracing technology for convenience, sustainability initiatives, and staying responsive to health and dietary trends.

Anthony T
Guest
Anthony T
5 months ago

Businesses like Subway can implement the addition of new items to increase their customer base. The addition of these giant sweets can increase their customer basis to people who don’t only like their sandwiches.

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