T-Mobile has rapidly emerged as a key player in the broadband business, particularly with its 5G home internet service introduced just over two years ago. The wireless carrier has garnered significant momentum, closing the third quarter with 4.2 million subscribers and an impressive quarterly addition of 557,000 customers. This growth trajectory positions T-Mobile to potentially secure fifth among internet service providers in the U.S. by the end of 2023, surpassing current occupant Altice, which has 4.5 million subscribers.
The ascent of 5G home internet service is evident in its outpacing of other broadband segments, with cable experiencing only marginal growth and DSL lines rapidly declining. Cord cutting 2.0, exemplified by the simplicity of pricing and ease of setup, has made 5G home internet a popular choice for consumers. T-Mobile’s potential to climb further up the broadband leaderboard is noteworthy, considering Comcast and Charter’s Spectrum service currently dominate the sector with 32.3 million and 30.6 million subscribers, respectively.
While T-Mobile’s growth in the 5G home internet space is substantial, its potential remains uncertain. CEO Mike Sievert suggests a single-digit million opportunity with a subscriber ceiling of around 9 million. The company could spur further growth by investing in infrastructure expansion, although Sievert indicates that such commitments have not been finalized………[read more]
In a rapidly evolving landscape, T-Mobile’s foray into the broadband sector has been marked by notable success. The industry dynamics are shifting as the 5G home internet service gains traction. Considering the fierce competition and changing consumer preferences, what strategic moves could other major players in the broadband market employ to maintain their positions or ascend the rankings in the coming years?
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