The Future of Fast Food? Cashiers Take Orders from 8,000 Miles Away | NACS

The Future of Fast Food? Cashiers Take Orders from 8,000 Miles Away | NACS

The Future of Fast Food? Cashiers Take Orders from 8,000 Miles Away | NACS

At Sansan Chicken in Manhattan’s East Village, customers are greeted by a cashier who’s over 8,500 miles away. Instead of a human standing in front of them, customers see a face on a screen, working over video chat from the Philippines.

The company behind these virtual cashiers is Happy Cashier. They hire employees from the Philippines to video call into the restaurant. This innovative approach is part of a growing trend to limit the number of human workers in a store at any given time. In the fast-food industry, companies are exploring ways to grow profit margins in an era of increasing wages.

According to Daron Acemoglu, an economics professor at MIT, quick-service restaurants (QSRs) have a clear niche. They’re not looking to revolutionize their offering. Instead, their brand is to provide relatively cheap food, making labor costs a significant factor. Labor accounts for 36% of an average restaurant’s costs. Using automation to cut down on repetitive tasks while outsourcing labor to foreign workers could be a way to save money.

Mohammad Rahman, a professor of management at Purdue University, suggests that hiring virtual workers, including those from the Philippines, could cost restaurants like Sansan only 10% of what they would pay in-person cashiers. These virtual workers strike the sweet spot of automation. While they save on labor costs, they provide the troubleshooting ability and warmth that completely automated self-service kiosks don’t have.

As Rahman puts it, “Customers expect better services, so if you can bring in that person who is virtually there, this person can do all your customer service, just as if the server was just standing there. As long as that experience is the same, the customer probably doesn’t care.”………….full-loaf-600x400-1-e1700879832480 The Future of Fast Food? Cashiers Take Orders from 8,000 Miles Away | NACS[read more]

Rising Dough

Rising-Dough-e1700879911412 The Future of Fast Food? Cashiers Take Orders from 8,000 Miles Away | NACSReflect on the impact of this virtual cashier trend on the fast-food industry. How might this shift influence business strategies, marketing tactics, and the economy? Consider the implications for investors and shareholders in the fast-food industry. How does this innovative labor and customer service approach affect market dynamics and consumer behavior?

*Click on the “Full Loaf” icon to read the full article! After you read the full article, let us know your thoughts.

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kameron chatman
1 month ago

According to behavioral science, the set of beliefs that a consumer hold about the world is a key influencer of consumer behavior.

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Katherine M.
1 month ago

I believe that having virtual cashiers could work for certain places such as fast food, however, not for sit in restaurants. This is because having a virtual chaser takes away from the experience and also makes it more difficult to have food tailored to your needs.

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stonestreetcoffee.com ☕️ **Discover Stone Street Coffee Company - Your Coffee Haven!** Today's Dough readers, if you're on the hunt for exceptional coffee and cold brew, look no further than Stone Street Coffee Company. We at Today's Dough are smitten with their rich coffee blends and refreshing Cold Brew. Stone Street's commitment to quality shines through in every sip. Now, exclusively for our readers, click the banner above to snag a $5 off coupon on your next order. Experience the finest, ethically sourced beans roasted to perfection. Join the Stone Street community, savor top-notch coffee, and elevate your daily brew. ☕️🌟

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kameron chatman
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kameron chatman
1 month ago

According to behavioral science, the set of beliefs that a consumer hold about the world is a key influencer of consumer behavior.

Katherine M.
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Katherine M.
1 month ago

I believe that having virtual cashiers could work for certain places such as fast food, however, not for sit in restaurants. This is because having a virtual chaser takes away from the experience and also makes it more difficult to have food tailored to your needs.

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