The Paris Olympics Promise to Be Stunning. The Prices Already Are. | New York Times
The 2024 Paris Olympics are gearing up to be a spectacular event, with an opening ceremony that promises to dazzle spectators. Picture this: a flotilla of barges carrying approximately 10,000 athletes gliding on the Seine River towards the iconic Eiffel Tower, with nearly half a million enthusiastic spectators lining the four-mile route to witness what’s being called the event of the century.
However, if you’re hoping to secure one of the 100,000 ticketed seats for a front-row view, you might face some challenges. Most of these prime seats have already been snapped up, and the few remaining ones come with a hefty price tag, costing around 2,700 euros or roughly $2,930 each. Even tickets for popular Olympic events like the 10-meter men’s platform diving start at €875, and women’s artistic gymnastics finals can set you back around €1,799.
Paris Olympics organizers had initially set out to create an equitable and accessible event, dubbing it the “People’s Games.” However, as the event draws closer, the cost of attending the most sought-after sports competitions, as well as the expenses related to accommodations and transportation, have seen significant increases……..
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Rising Dough
How do you think the rising costs of attending major sporting events like the Olympics impact the relationship between consumers and the sports industry?
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Rising costs of attending major sporting events like Olympics impact their relationship with consumers and sports industry in a negative way since rising cost make it so that less people buy tickets to sports events making the sports industry lose money
Consumers of a lower income might resort to not attending events in person due to the rising costs that are much out of their budget, and instead deigning to watch from the safety of their own homes through the television. It obviously wouldn’t become a souring of the relationship between the two, but there would definitely be a potential loss of income to that of the Sports Industry.
I don’t think that the increasing prices of these sports events will prevent consumers from attending. This is because the majority of people who attend such prominent sports events tend to have a hefty sum of disposable income and therefore they are willing to splurge on these events. The target market of these events won’t be affected essentially.