TikTok ban would hit many users where it hurts — their pocketbook | CBS News
In the bustling digital arena where creativity meets commerce, TikTok stands as a colossus, its roots entwined with the livelihoods of countless content creators. Imagine a platform where over 170 million American users converge, crafting a mosaic of entertainment, education, and entrepreneurship. Now, picture this tapestry at risk of unraveling as the specter of a ban looms over TikTok, spurred by a bill that could sever the app from its Chinese ownership ties1.
For creators like Alex Pearlman, TikTok is not just an app; it’s a lifeline. Once confined to the monotony of a cubicle, Pearlman found his voice and audience on TikTok, catapulting him from customer service to comedy tours across the nation2. His story mirrors that of many who have turned their digital presence into a sustainable income, a dream realized through the app’s vast reach. But with the House of Representatives passing a bill that threatens TikTok’s existence in the U.S., these dreams hang by a thread3.
The debate isn’t just about entertainment; it’s a discourse on the economy and the fabric of modern business. TikTok’s explosive growth since 2016 has outpaced giants like Instagram and YouTube, carving a niche that’s become a vital space for marginalized voices and a hub for innovative marketing strategies4. The app’s potential ban raises questions about data security and geopolitical tensions, but it also highlights the intricate dance between technology, business, and individual livelihoods.
As the digital and physical worlds collide, the pandemic has only accelerated this fusion, with digital marketing experiencing unprecedented growth. People, confined to their homes, turned to content creation and consumption like never before, reshaping the landscape of online business and influencer marketing3……….
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Rising Dough
In an ecosystem where apps like TikTok catalyze careers and redefine personal branding, consider the ripple effects of such a platform’s disappearance. How might the principles of supply and demand, the essence of marketing, and the spirit of entrepreneurship adapt in a landscape bereft of this social media titan?
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Well, almost immediately there would probably be one of the largest migrations on the internet from one site to the many other popular social media platforms like Instagram among others. Considering Supply and Demand is in accordance with that movement, it will also become the beginning of a hole of which I feel multiple other titans and new sites may try to fill with their services.
The principles of supply and demand would shift as creators and influencers would need to find new platforms to promote their talents. Marketing strategies would also need to modify in order to reach audiences through different channels, websites and apps. For entrepreneurs, it could open up opportunities to create new platforms or services to fill the lack of emptiness.
If tiktok were to be banned is the U.S, many users would lose their jobs, whether it be a sponsorship or just their livelihood, but this would cause other platforms like YouTube to grow their short form content to replace tiktok.