Walmart captures 21% of all U.S. CPG spend | Supermarket News

Numerator, a data analytics company, recently unveiled intriguing insights into consumer packaged goods (CPG) spending across the United States. Through their Regional Retail Dashboard, they delve into the dynamic landscape of omnichannel purchases and promotional trends across the Northeast, Midwest, South, and West regions.

Here’s what the data reveals:

Nationally, the top five retailers dominating CPG spending are Walmart, Costco, Kroger, Amazon, and Albertsons.
Walmart emerges as the frontrunner in three out of four regions, except for the West, where Costco takes the lead.
Food and mass retailers capture a significant share of the CPG spending, accounting for 56% nationwide.
Interestingly, the Club channel claims a noteworthy 19% share of CPG spending in the Western region.
Dollar stores hold particular appeal for Southern consumers, reflecting a notable over-indexing compared to the national average.
In the Northwest, liquor stores see a noteworthy 7% of consumer dollars.

Moreover, the data underscores the diverse behaviors exhibited by regional grocers:

Publix ranks as the second-largest retailer in the South, while Ahold Delhaize secures the same position in the Northeast.

Notably, promotional strategies also vary across regions:

Walgreens emerges as the top promoter of CPG products nationally, commanding a significant 16.4% share of promotional activity.
However, promotional dynamics shift in the West, where Kroger claims the second spot behind Walgreens, diverging from the national trend.

Intriguingly, this data offers a window into the nuanced interplay between consumer preferences, regional dynamics, and promotional strategies within the CPG landscape. Understanding these intricacies is vital for businesses to navigate and capitalize on diverse market trends effectively……….[read more]

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How might businesses leverage regional consumer behaviors and preferences to tailor their marketing strategies effectively, maximizing their CPG market share while adapting to local nuances and competition?

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