Walmart in talks to buy Vizio for more than $2 bln, WSJ reports | Reuters

Walmart in talks to buy Vizio for more than  bln, WSJ reports | Reuters

Walmart in talks to buy Vizio for more than $2 bln, WSJ reports | Reuters

To expand its advertising business and stake a stronger claim in the television market, retail giant Walmart is reportedly in talks to acquire Vizio, a leading smart-TV manufacturer, for over $2 billion. This move could potentially grant Walmart control of more than a fifth of the U.S. television market and significantly boost its advertising reach. Vizio shares surged in response to the news, closing up by nearly 25%.

Walmart has increasingly leveraged its vast shopper data and expansive reach to monetize advertising opportunities. With its U.S. ad business, Walmart Connect, experiencing rapid growth, the company sees advertising as a key driver of future profitability. Acquiring Vizio would provide Walmart with access to a substantial user base and open up avenues for further revenue through Vizio’s software platform business, which boasts impressive advertising margins.

For advertisers, retail media networks (RMNs) like Walmart’s allure lies in their ability to offer targeted advertising opportunities amidst a landscape where traditional ad platforms are becoming more restrictive with data sharing. As a result, RMNs are projected to generate around $60 billion in sales this year, making them one of the fastest-growing segments of the U.S. ad industry.

If the deal goes through, Walmart could potentially control a significant portion of the TV market, bolstering its position as a major player in retail and advertising. However, the implications extend beyond Walmart and Vizio, as competitors like Roku could face challenges due to their existing partnerships and market dynamics.

As discussions between Walmart and Vizio continue, the decision ultimately rests with Vizio’s CEO, William Wang, who holds majority voting rights in the company. The outcome of these talks remains uncertain, but the potential impact on the retail and media landscape is substantial………..full-loaf-600x400-1-e1700879832480 Walmart in talks to buy Vizio for more than $2 bln, WSJ reports | Reuters[read more]

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Rising-Dough-e1700879911412 Walmart in talks to buy Vizio for more than $2 bln, WSJ reports | ReutersHow might Walmart’s move to acquire Vizio reshape the dynamics of the television market and the advertising industry, and what implications could this have for competitors and consumers?

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Cindy
2 months ago

Walmart’s move to acquire Vizio could definitely shake up the television market and the advertising industry. By integrating Vizio’s technology and products into their ecosystem, Walmart can offer competitive pricing and a wider range of options to consumers. This could put pressure on competitors to innovate and offer better deals.

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stone-street-coffee-logo Walmart in talks to buy Vizio for more than $2 bln, WSJ reports | Reuters ☕️ **Discover Stone Street Coffee Company – Your Coffee Haven!** Today’s Dough readers, if you’re on the hunt for exceptional coffee and cold brew, look no further than Stone Street Coffee Company. We at Today’s Dough are smitten with their rich coffee blends and refreshing Cold Brew. Stone Street’s commitment to quality shines through in every sip. Now, exclusively for our readers, click the banner above to snag a $5 off coupon on your next order. Experience the finest, ethically sourced beans roasted to perfection. Join the Stone Street community, savor top-notch coffee, and elevate your daily brew. ☕️🌟

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af1de8835e7c980b2b5e3260f77b25f0?s=64&d=mm&r=g Walmart in talks to buy Vizio for more than $2 bln, WSJ reports | Reuters
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Cindy
2 months ago

Walmart’s move to acquire Vizio could definitely shake up the television market and the advertising industry. By integrating Vizio’s technology and products into their ecosystem, Walmart can offer competitive pricing and a wider range of options to consumers. This could put pressure on competitors to innovate and offer better deals.

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stonestreetcoffee.com ☕️ **Discover Stone Street Coffee Company - Your Coffee Haven!** Today's Dough readers, if you're on the hunt for exceptional coffee and cold brew, look no further than Stone Street Coffee Company. We at Today's Dough are smitten with their rich coffee blends and refreshing Cold Brew. Stone Street's commitment to quality shines through in every sip. Now, exclusively for our readers, click the banner above to snag a $5 off coupon on your next order. Experience the finest, ethically sourced beans roasted to perfection. Join the Stone Street community, savor top-notch coffee, and elevate your daily brew. ☕️🌟

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Cindy
2 months ago

Walmart’s move to acquire Vizio could definitely shake up the television market and the advertising industry. By integrating Vizio’s technology and products into their ecosystem, Walmart can offer competitive pricing and a wider range of options to consumers. This could put pressure on competitors to innovate and offer better deals.

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