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drink sizes at Starbucks, Full Loaf, Grande, Starbucks, Tall, TodaysDough, Trenta, Venti
EJ Statman
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What are the Starbucks drink sizes? | Today
Starbucks, the iconic coffeehouse chain loved by many, has a unique way of naming its drink sizes, setting it apart from the traditional small, medium, and large. Have you ever wondered why you’re choosing between a Tall, Grande, or Venti instead of a small, medium, or large one? It all goes back to Starbucks founder and former CEO Howard Schultz’s trip to Italy in 1983. During that visit, he was inspired by the coffee culture and the sizes used in Italian coffee bars, which led to Starbucks’ distinct sizing lineup.
In 1985, Schultz left Starbucks to start Il Giornale, a coffee company based on the Italian coffee culture he had admired. Two years later, he acquired Starbucks and brought the Italian-inspired sizing system. This is why you’ll find yourself ordering a Tall (12 fl. oz.), Grande (16 fl. oz.), or Venti (20 fl. oz.) at Starbucks, which are all named after Italian words for small, medium, and large. The Short (8 fl. oz.) is also available for select beverages, and the Trenta (30 fl. oz.) is for specific drinks.
So, the next time you’re at Starbucks deciding between sizes, remember that it’s a nod to the coffee culture that inspired Howard Schultz on his journey to create the beloved coffee empire……..
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How do unique branding and marketing strategies like Starbucks’ Italian-inspired sizing system impact a company’s success and connection with consumers and investors?
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