What Sunday’s Super Bowl ads told us about the economy | Axios
The Super Bowl is not just about football; it’s also a battleground for brands vying for our attention. While some familiar names were absent this year, others seized the spotlight, offering insights into the economy’s pulse and consumer trends.
One noticeable absence was the crypto industry, which opted out for the second consecutive year. This decision reflects ongoing challenges stemming from FTX’s downfall, which shook public trust despite recent upticks in bitcoin value and the introduction of new ETFs. This absence is significant because Super Bowl ads often reflect the confidence and sentiment of industries, acting as a barometer for economic health.
The commercials that did air leaned heavily into consumer trends, focusing on candy, snacks, online shopping, and the return to theaters and streaming media. These choices reflect a conscious effort to tap into what’s resonating with consumers today, showcasing an upbeat but grounded approach in contrast to the pandemic-induced somber tone of two years ago.
Interestingly, major U.S. automakers also sat out this year, citing a need to focus on spending and business fundamentals amidst a challenging automotive market. This void was filled by international competitors like Kia, VW, Toyota, and BMW, whose ads garnered significant engagement, indicating a shifting landscape in the automotive industry and the Super Bowl advertising scene.
As the Super Bowl audience widens and gets younger, new brands are seizing the opportunity to splash on one of the biggest advertising stages in the world, hinting at evolving consumer preferences and market dynamics………
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Rising Dough
How do the choices made by companies in selecting Super Bowl advertisements reflect broader shifts in consumer behavior and the economy, and what can these choices tell us about the strategies of these businesses?
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The choices companies make for Super Bowl ads can reflect shifts in consumer behavior and the economy. For example, if more companies are focusing on sustainability and social responsibility in their ads, it shows a growing consumer demand for those values.
It can help the companies to show personality and add to the company, for example when McDonald’s have fake beef with other companies it adds to the company and makes people more attracted to the companies.
The Super Bowl is as heavily viewed by a larger audience than footballs typical viewers so the ads shown while the superbowl is playing are able to capture wider audiences than any normal occasion, which influences what people purchase