What’s the point of buying the latest smartphone? | BBC
It’s that time of year again—when tech giants roll out their newest smartphones, dazzling us with cutting-edge features and sleek designs. Google recently unveiled the Pixel 9, and Apple followed suit with the iPhone 16. Samsung, not to be left behind, released its foldable Z Flip6 and Z Fold6, while Huawei shook things up with its Mate XT, a phone with not one but two folds. Amid these grand reveals, one thing stands out: AI is the new frontier. Both Google and Apple are embedding artificial intelligence into their devices, promising to make our digital lives even more accessible—or at least, that’s what they say.
But hold up, do we need all these new gadgets? Despite the flashy marketing, many users seem more focused on basics like the camera rather than groundbreaking AI features. Smartphone sales have been steadily dropping, with fewer people upgrading their devices as frequently. The numbers don’t lie—while 30 million phones were sold annually in 2013, it’s expected to drop to just 13.5 million this year. Economic realities and growing environmental concerns have much to do with this shift.
As consumers hold onto their phones longer, some schools and parents push for an even bigger change—ditching smartphones altogether. Schools like Eton have gone so far as to issue “dumb phones” to students, sparking a trend towards digital minimalism. There’s a growing call for simpler, more child-friendly devices that only offer essential functions like calling and texting, as parents and educators alike aim to protect childhood from the constant ping of notifications.
Despite the push for “digital sobriety,” big tech companies seem to be moving in the opposite direction, stuffing more features into each new phone. Even though some manufacturers, like Samsung, offer digital well-being tools to help manage screen time, the race for more tech-packed devices is still ongoing. However, with their no-frills feature phones, brands like Nokia are quietly gaining ground in niche markets, offering fresh air for those looking to escape the digital overload.
Amid this tension between tech overload and simplicity, we often forget that smartphones, for all their distractions, have become indispensable tools. From banking to health tracking, they streamline our daily tasks, making life easier. Still, weighing the pros and cons and considering whether all these new features are improving our lives—or just adding to the noise is essential………
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Rising Dough
As tech companies race to pack more features into smartphones, how do you think their choices impact consumer behavior, and what role does marketing play in convincing people to buy devices they may not need?
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