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With Black Friday deals and flashy displays, retailers try to convince reluctant shoppers to spend | CNBC

With Black Friday deals and flashy displays, retailers try to convince reluctant shoppers to spend | CNBC

In the heart of downtown Manhattan, Target’s “Wonderland” pop-up event attracted families with its festive ambiance. Santa’s helpers distributed free cookies, iconic characters like Mario and Luigi posed for photos, and a toy train weaved through a miniature village made from the retailer’s gingerbread kits. Despite the successful turnout, the challenge lies in converting this foot traffic into actual sales, reflecting the cautious consumer sentiment prevalent this holiday season.

Various economic factors have tempered shoppers’ budgets, including inflation, higher interest rates, the return of student loan payments, and a preference for experiences over material gifts. According to the National Retail Federation, predictions indicate a more moderate growth in holiday spending compared to previous years, with a projected increase of 3% to 4% in November and December sales year over year. Retailers, including Walmart, Nordstrom, and Target, have reported fewer store visits and delayed purchases, prompting concerns about the overall health of consumer spending.

To counteract this trend, retailers are adopting creative strategies to entice shoppers. From exclusive flash sales and limited-time discounts to immersive in-store experiences, businesses strive to create a sense of urgency and excitement. However, the delay in consumer spending, influenced by factors like unseasonably warm weather and a barrage of early promotions, poses a challenge for retailers hoping to meet their sales targets during the crucial holiday season…….full-loaf-600x400-1-e1700879832480 With Black Friday deals and flashy displays, retailers try to convince reluctant shoppers to spend | CNBC[read more]

Rising-Dough-e1700879911412 With Black Friday deals and flashy displays, retailers try to convince reluctant shoppers to spend | CNBCAs the holiday shopping season unfolds, businesses face the complex task of navigating consumer behavior shaped by economic uncertainties. In a landscape where shoppers prioritize deals and exhibit a willingness to wait for the best prices, retailers must strategize to capture their audience’s attention and drive sales. The pressure to create a sense of urgency and desire to buy is more significant than ever. How can businesses effectively balance the need for attractive promotions with sustaining a profitable bottom line during this “complex Christmas” for retailers? Consider the various factors influencing consumer spending and the evolving dynamics of holiday shopping patterns in the context of economic fluctuations and changing consumer preferences.

*Click on the “Full Loaf” icon to read the full article! After you read the full article, let us know your thoughts.

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Solangie
3 months ago

Businesses can effectively balance the need for attractive promotions with sustaining a profitable bottom line by putting sales on a lot of items which would then attract more people thus making more customers which would then keep business up and running.

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stonestreetcoffee.com ☕️ **Discover Stone Street Coffee Company - Your Coffee Haven!** Today's Dough readers, if you're on the hunt for exceptional coffee and cold brew, look no further than Stone Street Coffee Company. We at Today's Dough are smitten with their rich coffee blends and refreshing Cold Brew. Stone Street's commitment to quality shines through in every sip. Now, exclusively for our readers, click the banner above to snag a $5 off coupon on your next order. Experience the finest, ethically sourced beans roasted to perfection. Join the Stone Street community, savor top-notch coffee, and elevate your daily brew. ☕️🌟

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Solangie
3 months ago

Businesses can effectively balance the need for attractive promotions with sustaining a profitable bottom line by putting sales on a lot of items which would then attract more people thus making more customers which would then keep business up and running.

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