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Woolworths marks 100th store to adopt electronic price labels | Inside Retail

Woolworths marks 100th store to adopt electronic price labels | Inside Retail

Countdown Papatoetoe has marked a milestone as the 100th Woolworths supermarket to embrace electronic shelf labels, bidding farewell to traditional paper price tags. This shift is part of a broader initiative by the company to enhance pricing accuracy and reduce errors. With 1.2 million electronic shelf labels now operational across Countdown/Woolworths stores, the supermarket giant aims to convert an additional 33 stores to this digital system by June.

The director of stores at Woolworths New Zealand, Jason Stockill, emphasizes the importance of ensuring that the prices customers see on the shelf accurately reflect what they will be charged at checkout. The move to electronic shelf labels addresses issues such as displaced paper tickets or missed ticket changeovers, contributing to a commitment to precision in pricing.

Woolworths encourages shoppers to report any shelf pricing discrepancies in a customer-centric approach. Notably, customers are entitled to a full refund and may even receive the product for free if they are charged a price higher than what is indicated on the electronic label. This proactive engagement with customers underscores Woolworths’ dedication to transparency and accountability in its pricing practices……..full-loaf-600x400-1-e1700879832480 Woolworths marks 100th store to adopt electronic price labels | Inside Retail[read more]

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Rising-Dough-e1700879911412 Woolworths marks 100th store to adopt electronic price labels | Inside RetailHow might the adoption of electronic shelf labels by supermarkets like Woolworths impact the broader landscape of consumer trust and loyalty in the retail industry? Consider the role of technology in shaping consumer expectations and experiences and explore potential implications for businesses striving to build and maintain trust with their customers in an increasingly digitized marketplace.

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