Instant is in, fancy is out. Nothing stays the same for long in the world of home-brewed coffee | AP News
There’s a shift towards simplicity and sustainability in the ever-evolving world of coffee. Coffee enthusiasts are now seeking freshly roasted and sustainably sourced beans without the hassle of complex brewing methods. Instant coffee is returning, with renowned roasters like Blue Bottle and Partner’s Coffee investing in high-quality instant coffee powders that offer flavors rivaling traditional brews. Cold brew coffee is also gaining popularity, known for its smooth and less acidic taste.
Regarding brewing equipment, countertop makers that maintain steady heat and offer straightforward navigation are in demand. Some machines even connect to apps and recommend the perfect grounds-to-water ratio. For those looking to elevate their coffee game, sophisticated machines like Breville’s Barista Express espresso machine and Technivorm’s Moccamaster allow for customization and style.
Pod coffee, once criticized for single-use plastic waste, has improved its sustainability with recyclable materials. Nespresso’s Re: Ground project even repurposes used pods into sneakers. Alternatively, you can reuse capsules with foil or paper lids and fill them with your preferred coffee blend.
High-quality coffee beans grown at high elevations are gaining popularity, offering rich and aromatic flavors with less caffeine. Coffee is also making its way into culinary creations, with recipes featuring coffee-infused desserts, meat rubs, and even a black bean dip infused with coffee.
Beyond beverages, coffee lovers can explore coffee-based skincare products like masks, scrubs, and body creams made from leftover coffee grounds and essences. It’s a world where the love for coffee extends beyond the cup, offering a sensory experience encompassing taste, aroma, and even skincare………
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How has the evolving coffee market’s focus on simplicity and sustainability impacted coffee companies’ business and marketing strategies?
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